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RECEIPT #002: “The Red Carpet Rewrite”

Red carpets look glamorous until you realise they are held together by safety pins, schedule delays, and pure emotional damage. We had a situation where a talent was confirmed for a major premiere. Posters printed. Interviews scheduled. Cameras allocated. Then, 15 minutes before arrival, the outfit “no longer aligned with personal branding.” Which is PR speak for: we are starting over emotionally and logistically.

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